AIPLA Branding Guidelines

AIPLA Logo

• Use only official AIPLA logos provided by staff
• Do not stretch, distort, recolor, or add effects
• Do not place logos on busy backgrounds
• For alternate logo formats or questions, contact the AIPLA Marketing & Communications team at afriedman@aipla.org.

Steps to Save the logo's below:

• Right-click on one of the logo's below
• Choose Save Image as and save to desired location

Brand Fonts

Primary Font: Gotham
Gotham is AIPLA’s primary brand font and should be used whenever possible for branded materials.

Acceptable Alternatives (When Gotham Is Not Available)

• Arial
• Times New Roman

Primary Color Palette

General Branding Tips for Committees

• Keep materials clean and uncluttered
• Use one primary color per piece when possible
• Avoid mixing multiple fonts
• Loop in the Marketing & Communications team for review or guidance when needed